How do I become a dealer?

Send your shop name, city, GST number and monthly purchase estimate on WhatsApp to +91 94447 29197. Our dealer desk confirms eligibility within 1 working day and shares the slab pricing sheet.

Is there a minimum monthly commitment?

We start with a soft floor of ₹25,000 per month. Onboarding is flexible — the volume matters after 3 months, not day one. Slab upgrades trigger automatically as monthly purchases grow.

When does the 30-day credit activate?

After 3 clean payment cycles (invoice cleared on or before due date). Then a working credit limit is issued based on monthly turnover.

Dealer Program

Grow your electrical shop with Sowcarpet's trusted multi-brand supplier.

Retailers and hardware shops across Tamil Nadu and South India stock Anchor by Panasonic, Asmon LED, Altech and ZIP modular from Santosh Electricals. Slab pricing, priority allocation and working credit — all on WhatsApp.

Apply to become a dealer Chat on WhatsApp

Dealer benefits

Slab dealer pricing — better rates kick in as your monthly volume grows. Transparent slab sheet shared on WhatsApp.
30-day credit cycle — activated after 3 months of clean payment history.
Priority stock allocation — festive and project-peak seasons (Diwali, March financial close, monsoon) we reserve stock for active dealers first.
Digital catalogue — ready-to-share PDF + web link for your own customers.
WhatsApp-first support — dedicated dealer desk for same-day quote, stock and dispatch.
Annual loyalty benefit — free stock or travel reward based on financial-year volume.

Eligibility

GST registration or Shop & Establishment license.
Minimum 6 months trading history in electrical / hardware retail.
Monthly purchase commitment of ₹25,000 or more (flexible during onboarding).
Preferably located in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana or Kerala for logistics efficiency. Other states considered case by case.

Brands you can stock

Anchor by Panasonic — modular switches, MCB, DB boards, smart Asmon LED — panels, downlights, surface lights Altech — MCB, MCCB, changeover, enclosures ZIP / Pritam — modular switches & plates Wires & cables — Polycab, Finolex, Havells (on request) Fans & accessories — multi-brand

How onboarding works

Enquiry on WhatsApp — share shop name, city, GST, monthly estimate.
Dealer desk callback — within 1 working day our team calls to verify and explain slab pricing.
First order trial — assorted starter stock. Invoice in dealer name, GST inclusive.
3 clean cycles — pay invoices on time for 3 months. Credit limit activates automatically.
Scale up — monthly review of slab and credit limit. Loyalty reward computed at financial year-end.

Apply to the Dealer Program

Fill in the form below and tap Send on WhatsApp. Our dealer desk gets back within 1 working day.

Shop name * Proprietor name * City / Town * State * GST number Phone (WhatsApp) * Estimated monthly purchase * Brands you want to stock Notes (existing brands, years in trade, project enquiry etc.)

Frequently asked

Can small new shops also apply?

Yes. We onboard new retailers on a soft-floor basis. The ₹25,000 monthly target is a guideline — we look at intent and location fit first.

Do you supply to shops outside Tamil Nadu?

Yes, pan-India via Porter, DTDC, VRL. Logistics work best in South India. North and East are served but freight at actuals.

What is the billing name on dealer invoices?

"Santosh Electricals" with GST 33ADWPN0114D. Every invoice is tax-compliant and can be used for input credit.

Ready to partner?

Share your shop details on WhatsApp. We come back with slab sheet and starter kit recommendation within 1 working day.

Apply on WhatsApp Call +91 94447 29197