How do I become a dealer?

Send your shop name, city, GST number and monthly purchase estimate on WhatsApp to +91 94447 29197. Our dealer desk confirms eligibility within 1 working day and shares the slab pricing sheet.

Is there a minimum monthly commitment?

We start with a soft floor of ₹25,000 per month. Onboarding is flexible — the volume matters after 3 months, not day one. Slab upgrades trigger automatically as monthly purchases grow.

What payment terms are supported?

UPI, NEFT, RTGS, IMPS and cheque are supported. Chennai delivery has cash-on-delivery up to ₹25,000. Every dealer dispatch carries a GST invoice (33ADWPN0114D1ZW).

Become a Dealer — Slab Wholesale Margins on Anchor, Asmon, Altech

Dealer benefits

Slab dealer pricing

Better rates kick in as your monthly volume grows. Transparent slab sheet shared on WhatsApp.

Priority stock allocation

Festive and project-peak seasons (Diwali, March financial close, monsoon) we reserve stock for active dealers first.

Digital catalogue

Ready-to-share PDF + web link for your own customers.

WhatsApp-first support

Dedicated dealer desk for same-day quote, stock and dispatch.

Annual loyalty benefit

Free stock or travel reward based on financial-year volume.

Eligibility

GST registration or Shop & Establishment license.
Minimum 6 months trading history in electrical / hardware retail.
Monthly purchase commitment of ₹25,000 or more (flexible during onboarding).
Preferably located in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana or Kerala for logistics efficiency. Other states considered case by case.

Brands you can stock

Authorised multi-brand distributor since 2010.

Anchor by Panasonic — modular switches, MCB, DB boards, smart Asmon LED — panels, downlights, surface lights Altech — MCB, MCCB, changeover, enclosures Litaski / Pritam — modular switches & plates Wires & cables — Polycab, Finolex, Orbit (on request) Fans & accessories — multi-brand

How onboarding works

1 Enquiry on WhatsApp

Share shop name, city, GST, monthly estimate.

2 Dealer desk callback

Within 1 working day our team calls to verify and explain slab pricing.

3 First order trial

Assorted starter stock. Invoice in dealer name, GST inclusive.

4 Build a track record

Each clean payment cycle earns slab progression and reserved stock during peak seasons.

5 Scale up

Monthly review of slab pricing. Loyalty reward computed at financial year-end based on cumulative purchase volume.

Dealer Login

Login or continue onboarding with mobile or email

Existing and new dealers can start with either email magic-link login or WhatsApp mobile verification. Credit limits are reviewed only after KYC and clean payment history.

Apply to the Dealer Program

Fill in the form below and tap Send on WhatsApp. Our dealer desk gets back within 1 working day.

Shop name * Proprietor name * City / Town * State * GST number Phone (WhatsApp) * Estimated monthly purchase * Brands you want to stock Notes (existing brands, years in trade, project enquiry etc.)

Frequently asked

Can small new shops also apply?

Yes. We onboard new retailers on a soft-floor basis. The ₹25,000 monthly target is a guideline — we look at intent and location fit first.

Do you supply to shops outside Tamil Nadu?

Yes, pan-India via Porter, DTDC, VRL. Logistics work best in South India. North and East are served but freight at actuals.

What is the billing name on dealer invoices?

"Santosh Electricals" with GST 33ADWPN0114D1ZW. Every invoice is tax-compliant and can be used for input tax credit on your GST returns.

Ready to partner?

Share your shop details on WhatsApp. We come back with slab sheet and starter kit recommendation within 1 working day.

Apply on WhatsApp Call +91 94447 29197

Grow your electrical shop with Sowcarpet's trusted multi-brand supplier.